Clearwater Beach · Island Estates · St. Pete · Tampa Bay
sell it like a launch, not like a listing
Selling a Tampa Bay
home? Read this first.
The Complete Home Seller Handbook — how to price, prepare, market, and close, the way a new development is launched. Twelve pages, free, by Regina Sotomayor.
opening your handbook…
Inside the Handbook
every page earns its place
The Pricing Method
price like a developer
Closed comps, active competition, absorption, and price bands — the discipline used on a tower, applied to your home.
The Launch Plan
lights, camera, listing
The two-week pre-market sequence, the video-first campaign, and how your home reaches buyers in New York, Chicago, and abroad.
The Net Sheet
to the last dollar
Every customary Florida seller cost on one page — commission, doc stamps, title — so the closing table holds no surprises.
…and six more chapters: timing, disclosures, offers, contract to closing, and the seven costliest mistakes.
— How it works
Three conversations.
One decision that's yours.
Most sellers speak to a single agent before choosing. Make sure the first conversation is the right one.
Private valuation
Within 48 hours you receive a pricing range built on comparable sales, active competition, and current absorption in your specific pocket of the coast.
In-home strategy session
A walk through the property with Regina to refine the number, identify what buyers will pay a premium for, and map the timing that fits your life.
Launch plan
A written marketing plan — film, photography, launch sequence, and buyer targeting — so you know exactly what happens the day your home goes live.
— About Regina
A Realtor's Realtor,
raised in the business.
Regina Sotomayor started in real estate at sixteen, in a Miami brokerage run by her mother. Thirty years later she leads Homescene | SERHANT., the Tampa Bay team behind luxury homes, beachfront condos, and new condominium tower launches from Clearwater Beach and Belleair to St. Pete and South Tampa.
Developers trust her with their towers. Homeowners trust her because she brings the same rigor to a single waterfront listing.
"Her ability to navigate complex negotiations and provide sound advice made the entire process smooth and stress-free."
Winny Wang · Google review
ready when you are
Thinking about selling in the next twelve months?
The best time to talk is before you're ready. Start with the playbook, then the number.
Get the Handbook